Comments on: Level.13: An Open Letter to Assos http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/ It's like reality TV. Except it's real. And there's no TV. Fri, 04 Mar 2022 03:21:11 +0000 http://wordpress.org/?v=2.9 hourly 1 By: EtapeCassette http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-586344 EtapeCassette Mon, 29 Apr 2013 08:35:16 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-586344 Yeah, but man is she fit! Makes me wanna buy some bib shorts and dress up a la Borat and his mankini! Yeah, but man is she fit! Makes me wanna buy some bib shorts and dress up a la Borat and his mankini!

]]> By: Ian http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-585250 Ian Wed, 03 Apr 2013 18:57:09 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-585250 I think it's interesting that all the women and Fatty think that they are advertising to women. Less then 5% of Peloton readers(and all other high end bike rags) are women. Also if you don't already own Assos gear, then you are most likely NOT who they are targeting with their advertising. I work in the media/marketing world and I would guess that less then 5% of Assos sales are to women. So, this is the same as Porche or Ferrari advertising with a half naked woman on the hood of the car. They are NOT trying to sell cars to women. Get over yourselves. I think it’s interesting that all the women and Fatty think that they are advertising to women. Less then 5% of Peloton readers(and all other high end bike rags) are women.
Also if you don’t already own Assos gear, then you are most likely NOT who they are targeting with their advertising.
I work in the media/marketing world and I would guess that less then 5% of Assos sales are to women. So, this is the same as Porche or Ferrari advertising with a half naked woman on the hood of the car. They are NOT trying to sell cars to women. Get over yourselves.

]]> By: News Bites — Bike Around Bend http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-585187 News Bites — Bike Around Bend Tue, 02 Apr 2013 22:53:18 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-585187 [...] the feminism files, check the take-down of a horrendous Assos ad by the FAT [...] [...] the feminism files, check the take-down of a horrendous Assos ad by the FAT [...]

]]> By: John in Oregon http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584927 John in Oregon Sat, 30 Mar 2013 00:32:03 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584927 Assos did it again in the new issue of Peloton. Fatty, given these feelings about Assos, would you change the prize in the weight-loss bet (even though it looks like neither of you is buying shorts for the other)? Assos did it again in the new issue of Peloton.

Fatty, given these feelings about Assos, would you change the prize in the weight-loss bet (even though it looks like neither of you is buying shorts for the other)?

]]> By: Van Vliet Bikes http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584692 Van Vliet Bikes Mon, 25 Mar 2013 13:59:05 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584692 Now that's good advertising :) Now that’s good advertising :)

]]> By: Andrew http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584447 Andrew Wed, 20 Mar 2013 23:33:14 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584447 Surprised you didn't mention the sexist comment "tribute to our female customers and to please the eyes of our ASSOS community". In other words, "you'll look good in it and every bloke will be staring at you as well. You're nothing more than eye candy in this male dominated sport" The model is the same on used in their other knicks ads where she is topless in bib knicks. Ads like this have no place in todays society. Well written article FC. <em>That phrase was one of the first things I noticed about the ad, but there wasn't much I could do with it. It was self-parodying; anything I would say would just take away from its eye-roll effect. - FC</em> Surprised you didn’t mention the sexist comment “tribute to our female customers and to please the eyes of our ASSOS community”. In other words, “you’ll look good in it and every bloke will be staring at you as well. You’re nothing more than eye candy in this male dominated sport”

The model is the same on used in their other knicks ads where she is topless in bib knicks.

Ads like this have no place in todays society. Well written article FC.

That phrase was one of the first things I noticed about the ad, but there wasn’t much I could do with it. It was self-parodying; anything I would say would just take away from its eye-roll effect. – FC

]]> By: - 12 morceaux de robots pour Assos et sa pub sexiste http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584147 - 12 morceaux de robots pour Assos et sa pub sexiste Sun, 17 Mar 2013 22:53:09 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584147 [...] [...] [...] [...]

]]> By: Lisa http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584112 Lisa Sun, 17 Mar 2013 02:04:47 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584112 I can hardly believe Assos is a real company or that this is a real ad. It is like something that came either from The Onion, or also reminds me of one of my favorite Saturday Night Live skits V Necks. You are making this all up aren't you, FC? I can hardly believe Assos is a real company or that this is a real ad. It is like something that came either from The Onion, or also reminds me of one of my favorite Saturday Night Live skits V Necks. You are making this all up aren’t you, FC?

]]> By: anukexpat http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584080 anukexpat Fri, 15 Mar 2013 21:42:57 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584080 Also why so freakin' expensive? Also why so freakin’ expensive?

]]> By: CycleMoles Robin http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/comment-page-3/#comment-584063 CycleMoles Robin Fri, 15 Mar 2013 14:05:48 +0000 http://www.fatcyclist.com/2013/03/05/level-13-an-open-letter-to-assos/#comment-584063 Here Here! OK, some girls and women do have issues about not being able to gain weight and cannot be anything but a stick with hair. I know a couple. But I am darned tired of seeing stick figures portrayed as athletes - in ridiculous get ups. That is, of course, unless you ARE riding your bike to the disco - then the outfit makes perfect sense. Who needs cleats anyway? Here Here! OK, some girls and women do have issues about not being able to gain weight and cannot be anything but a stick with hair. I know a couple.

But I am darned tired of seeing stick figures portrayed as athletes – in ridiculous get ups. That is, of course, unless you ARE riding your bike to the disco – then the outfit makes perfect sense. Who needs cleats anyway?

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