I was at the grocery store / neighborhood pharmacy last night, picking up dozens of cartons of Sugar-Free Jell-o (more on why another time), when I got a call from Brent at Twin Six.
“Ryan (the other half of Twin Six) and I were thinking,” said Brent, “about what more we could do in the fight against cancer.”
Usually, I love getting calls like this, but this one caught me off-guard. Twin Six has already donated $6600 of their profits on their own Team Fatty LiveStrong Challenge page — considerably more than I’d expect from a small business.
“We were thinking that this Friday, we’d donate half of all our sales to the Lance Armstrong Challenge.”
“Half your net, you mean,” I corrected.
“No,” said Brent. “Half our sales. At the end of the Friday, we donate half our gross for the day to our Team Fatty page.”
“Um, you guys know it’s OK for you to keep a little of what you earn for yourselves, right? You don’t have to give everything away,” I said.
“Don’t worry about us. We’re fine. Let’s just raise a lot of money to fight cancer this Friday.”
So that’s what we’re going to do.
So, to be perfectly clear: tomorrow, Friday, February 6, for every dollar you spend at the Twin Six site, 50 cents goes to the Lance Armstrong Foundation.
This includes everything — all jerseys, t-shirts, socks, wool jerseys (including the Fat Cyclist Wool Jersey, 25 of which will be available tomorrow), cycling caps. Everything.
And yes, this definitely includes all Fat Cyclist merchandise: t-shirts, socks, wool jerseys, shorts, bibshorts, cycling caps and bottles (on a personal note: I originally hesitated to promote the Fat Cyclist bibshorts, because I wanted to make sure I like them myself before telling you you should buy them. Well, I now have two pair, and they are the shorts I wear most often. Tomorrow, I’m going to pick up a couple more pair, in fact.)
So, maybe it’s time you think ahead and stock up for your Spring cycling wardrobe.
Twin Six is going to be making available all their most popular designs, including some that have not been available for some time. In other words, if there’s something you’ve wanted from Twin Six that hasn’t been available, check back tomorrow. There’s a good chance you’ll find what you’re looking for.
Twin Six has always had my favorite designs — that’s why I begged them to design my jerseys. And now — with half of what you spend tomorrow going to the fight against cancer, you’ve got the perfect reason to make yourself the best-dressed cyclist around.