I think it’s pretty obvious that I’m a big fan of the work World Bicycle Relief does, and am proud to support them (and to ask you endlessly for your support). And it’s also pretty obvious that many of you also think this is a pretty fantastic foundation.
But have you ever wondered about how WBR got started? And how it is that the president of World Bicycle Relief (FK Day) and the president of SRAM (Stan Day) happen to be brothers?
Or how about the fact that SRAM and WBR share headquarters?
Or how about the fact that all five of the bikes in the Grand Slam for Zambia: The Power of 5 fundraiser are equipped with…SRAM parts, which happen to be donated by SRAM?
It all seems like quite a coincidence, don’t you think?
Well, I’m going to be talking with Stan and FK today at 3pm ET / 12noon PT today, and I’d love to have you join me. You can watch below, but you’ll be better off (and able to ask questions and stuff) if you head on over to watch on the Spreecast site (click here).
A Little More About SRAM and WBR
To prep you for the chat, here’s a little background about the SRAM / WBR relationship. As WBR’s largest corporate sponsor, SRAM supports the work of World Bicycle Relief monetarily, as well as through in-kind services, advocacy, and technical expertise. Financially, they support WBR’s work through events like the SRAM pART Project.
In-kind support includes the donation of office space, product for these types of fundraisers and support services. SRAM provides promotional support by sharing WBR’s story with their customer base and sales reps. Finally, they lend design and engineering expertise to the production of Buffalo Bicycles.
WBR Executive Director, Charles Coustan, sums it up nicely:
“It is hard to adequately express World Bicycle Relief’s ongoing gratitude towards SRAM and their employees. As an illustration of their support, I’m reminded of an experience of mine in one of SRAM’s testing facilities…the WBR Buffalo was undergoing some engineering tests next to some SRAM equipment. To see SRAM’s commitment to both the highest performing bicycles in the world as well as what could be the most important bicycles in the world side-by-side was a visual symbol of SRAM’s ongoing commitment not only to sport but also to their dedication to a higher calling via the bicycle.”