Join Me Today in a Video Chat with the Presidents of SRAM and WBR

12.17.2013 | 10:42 am

I think it’s pretty obvious that I’m a big fan of the work World Bicycle Relief does, and am proud to support them (and to ask you endlessly for your support). And it’s also pretty obvious that many of you also think this is a pretty fantastic foundation.

But have you ever wondered about how WBR got started? And how it is that the president of World Bicycle Relief (FK Day) and the president of SRAM (Stan Day) happen to be brothers

Or how about the fact that SRAM and WBR share headquarters?

Or how about the fact that all five of the bikes in the Grand Slam for Zambia: The Power of 5 fundraiser are equipped with…SRAM parts, which happen to be donated by SRAM?

It all seems like quite a coincidence, don’t you think?

Well, I’m going to be talking with Stan and FK today at 3pm ET / 12noon PT today, and I’d love to have you join me. You can watch below, but you’ll be better off (and able to ask questions and stuff) if you head on over to watch on the Spreecast site (click here).

A Little More About SRAM and WBR

To prep you for the chat, here’s a little background about the SRAM /  WBR relationship. As WBR’s largest corporate sponsor, SRAM supports the work of World Bicycle Relief monetarily, as well as through in-kind services, advocacy, and technical expertise. Financially, they support WBR’s work through events like the SRAM pART Project.

In-kind support includes the donation of office space, product for these types of fundraisers and support services. SRAM provides promotional support by sharing WBR’s story with their customer base and sales reps. Finally, they lend design and engineering expertise to the production of Buffalo Bicycles. 

WBR Executive Director, Charles Coustan, sums it up nicely: 

“It is hard to adequately express World Bicycle Relief’s ongoing gratitude towards SRAM and their employees. As an illustration of their support, I’m reminded of an experience of mine in one of SRAM’s testing facilities…the WBR Buffalo was undergoing some engineering tests next to some SRAM equipment. To see SRAM’s commitment to both the highest performing bicycles in the world as well as what could be the most important bicycles in the world side-by-side was a visual symbol of SRAM’s ongoing commitment not only to sport but also to their dedication to a higher calling via the bicycle.” 

Please be sure to join me at 3pm ET / 12noon PT today. I’m thinking this’ll be the feel-good interview of the summer. Or winter. Or maybe the whole year. 


  1. Comment by Davidh-Marin,ca | 12.17.2013 | 11:34 am

    Haveapieceofpie while you listen. Feel good squared!……. or round.

  2. Comment by Frank | 12.17.2013 | 12:27 pm

    Cake are squared. Pie are round.

    And I’m switching over to SRAM.

  3. Comment by cyclingjimbo | 12.17.2013 | 1:38 pm

    Alas, work will prevent observation live. Will a recording be available for later viewing?

    Fatty, I envy you your work or not-to-work decision. Someday. S i g h . . . .

    By the by, I am totally into SRAM, not only for the great components they make, but for the wonderful work they do to make the lives of others better. They would get my business on the basis of WBR alone – we all need to vote with the business we do and where we spend our money in support of companies like SRAM that give something back to the world.

  4. Comment by PNP | 12.17.2013 | 3:28 pm

    Nice chat. I had no idea that SRAM and WBR were related at all, much less so closely. I bought a ‘cross bike a couple of years ago with SRAM components, and they work flawlessly.

  5. Comment by Jeff Bike | 12.17.2013 | 4:12 pm

    I currently manage my 6 bike stable (4 for me and 2 for wife). All have some or are completely SRAM components. At first I was suspicious, could the quality be there. I was a devout Sh….o guy for years. Now I look for SRAM first every time. Now to learn what they are trying to do with WBR I feel good all over!

  6. Comment by slo joe | 12.17.2013 | 4:16 pm

    Missed the event.

    Did not miss contributing a wbr bike…..and with the match make that two more bikes!!!

    Glad to help.

  7. Comment by JRay | 12.18.2013 | 8:11 am

    Grand SRAM for Zambia… Anyone? Anyone?
    Yeah, I thought it corny too. Sorry….

  8. Comment by Jacob JG | 12.18.2013 | 12:50 pm

    Just curious. Are you going to present the last three bikes.

  9. Comment by George | 12.19.2013 | 9:41 am

    I am in for a bike, and a match. I can’t get over the smiles on those faces. It sure makes me feel good to contribute to the smiles.

  10. Comment by Tanya | 12.19.2013 | 6:22 pm

    Love this organization – even though I haven’t “won” in previous years (hope springs eternal!) we “win” through helping people. Thanks so much for bringing this to my attention.

  11. Comment by Davidh-Marin,ca | 12.20.2013 | 9:41 am

    Just noticed you were meeting with presidents. Was the office elliptical?

  12. Comment by orlerr | 12.30.2013 | 12:41 pm

    I am feeling lucky!!! Get in today the drawing is tomorrow

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