Win a TREK MADONE 7, Customized Through PROJECT ONE

12.11.2013 | 9:40 am

Of all the ways that World Bicycle Relief helps people in Africa, the thing that I love most is the way it completely changes kids’ lives, transforming education from a near-impossibility to something they merely have to work extremely hard for.

And the “Ethel” video in the “Mobilize Me” series of videos beautifully shows and tells the story of what a bicycle means to a student:

One thing the girl says in the video really hits home for me. “The bicycle,” says Ethel, “has already shown me that I will have a bright future.”

Think about that. A $134 bicycle, in a practical and immediate way, has given a person a bright future. 


Can you think of any other way so little money can make such a big difference to a person’s whole life (or actually, to the lives around her too)? Cuz I can’t.

So — more than any prizes your donations might (or might not) win, your donation in the Grand Slam for Zambia: The Power of 5 is incredible. 

Literally life-changing.

Which is pretty remarkable. No, make that really remarkable


Win a Trek Madone 7 Series, Customized Through Project One!

Last Wednesday, I announced the first of the five dream bikes you might win by donating. Today, I’m happy to announce the second: a Trek Madone 7 Series frame, loaded up with your choice of top-end SRAM parts and components, and customized to be incredibly beautiful through Trek’s Project One.

That, my friends, is about as dreamy a dream bike as a dream bike can get. 

We’re talking, retail-wise, about a bike that’s worth well north of $10,000. 

And you know what? This is the second time this year that Trek’s been so generous about donating this kind of bike for me to fundraise for WBR, making for what was truly the best July ever

And remember, Trek wasn’t just donating bikes in this fundraiser. They were also matching, dollar-for-dollar, all the donations that were coming in. That’s beyond generous. That’s downright touching to see a bike company doing so much of the right thing. 

Just to refresh your memory, here’s what the winning bike from that fundraiser looks like






I tell you what: I am still jealous of Jim for that amazing bike he won. In a nice way. 

A Little More About The Bike

The Madone 7 Series is Trek’s top of the line frame in the Madone family, hand-built in the USA, and completely customizable through Project One

The lucky winner can choose any Project One paint scheme that they desire—from boldly simple to outrageously cool. 

And you can build this bike up with any parts you want that SRAM has to offer, which means, between a SRAM Red drivetrain and some sexy Zipp wheels (I’d personally go with the 404 Carbon Clinchers) and parts, you’re looking at a bike that is going to weigh less than fifteen pounds

Yeah, I mean it.

This is going to be a beautiful, glorious racing machine.

Why Trek is Supporting WBR  

I asked Brandon Buth of Trek about why Trek supports WBR. Here’s what he said:

Trek has been a supporter of WBR since the beginning, and we have continually been impressed by the work they are doing and the countless lives they are positively affecting. 

When you think about it, the bike really has been good to all of us in the industry—we use it for fun, recreation, and competition (to name a few), and it provides our livelihood. 

How many other products can you say that about?

The way I see it, we owe a lot to the bike. So, supporting WBR is such an easy, relatable way for us to help an organization who is focused on improving the lives through the Power of Bicycles. 

Huge thanks go out to Trek for their amazing support of this cause. And just as huge of thanks go out to you, for donating (click here to donate, ok?).

Good luck, and I hope you win. 


  1. Comment by UpTheGrade SR, CA | 12.11.2013 | 11:56 am

    I still start drooling when I see that awesome Trek that Jim won in the summer, lucky guy. Added my donation to this super worthy cause and now keeping my fingers crossed for some super-bike-winning good luck :-)

  2. Comment by Nancy_in_MN | 12.11.2013 | 12:08 pm

    Grins! I LOVE these WBR fundraisers! Thanks for bringing excitement to an otherwise completely uneventful month, Fatty! Seriously, it is so fun to check the thermometer on the fundraising page and watch the pledges go up, up, up!

    I don’t suppose we’ll ever get to learn who the amazing secret donation-matching person/party is. I’ve got a few guesses but it’s a tough one! How about a hint????

  3. Comment by andy@wdw | 12.11.2013 | 12:12 pm

    This bike will make next year’s 100 Miles of Nowhere EPIC! I’m already jealous of its future owner, and they haven’t even been picked yet.

    Fatty, Trek, and all the other sponsors are so awesome for putting this together!

  4. Comment by Eva | 12.11.2013 | 12:36 pm

    Happy to be once more part of such an amazing fundraising!

  5. Comment by Heidi | 12.11.2013 | 12:44 pm

    Geez, Fatty, you made me blubber…

  6. Comment by Davidh-Marin,ca | 12.11.2013 | 12:44 pm

    More great reason to s become poorer this Holiday Season! Willfully!

    Do we have Shepard Fairey all signed up for the Brats and Pie Motif?

    I would wish Nancy in MN good luck, but I believe she is geographically ineligible to win a Wisconsin bicycle.(some local dispute)

    I also hope we have an event in 2014 that would bring ALL the winning bikes together for a ride. Utah come to mind.

  7. Comment by Andrew | 12.11.2013 | 12:48 pm

    It took me about a month, but I’m finally current on the blog. I’m happy to say that WBR is my first fatty-charity donation. Gotta start somewhere, right?

  8. Comment by AKChick | 12.11.2013 | 2:23 pm

    I’m with DavidH – I hope we can plan on event next year where most if not all of the Friend of Fatty and Fatty, The Hammer (maybe the Swimmer and It Guy too?) can come together to raise money for an important cause and eat pie! :)

    I have no hope of winning this bike, but I’m going to donate as much as I can anyway. :) It doesn’t matter if I win, because WBR does as do the recipients of the WBR program. THAT is what counts and what matters. Winning a cool bike would be super awesome, but I don’t need it as my motivator. :)

    I would request that if it is okay with the winner and with Fatty, if we could get posts from the eventual winners about how they found out, their reaction and what they went with. I think that would be SO cool. I love reading about it. Every person who has ever won and written a post has most definitely deserved their handsome prize. Not that those who haven’t written a post aren’t worthy. :)

  9. Comment by AKChick | 12.11.2013 | 2:24 pm

    So what event should we pick if there isn’t a Livestrong Davis? Wife .7 and I need to colloborate!

  10. Comment by Jeff Bike | 12.11.2013 | 3:08 pm

    Trek Madone 7 project one is pure bike heaven…drool…I j st fried y k yboa d by g tt ng it all w t by drool ng on it.

  11. Comment by cyclingjimbo | 12.11.2013 | 6:52 pm

    Fatty is dead on about the weight part – the Madone pictured above was 14 lb 11 oz before I hung a few extras on it, and I have to say it is one dream machine. It is a much better bike than I am a rider, but in part that’s what these contests are all about (besides raising huge amounts of money for great causes, that is) – an opportunity to win a bike you would never go out and buy for yourself, one you just dream about.

    I am in again for as much as I can finagle. At this stage in our lives my wife and I make donations instead of buying our family members presents for Christmas and share whatever we can with others who don’t have pretty much everything they already need. Our Christmas donation this year will go to WBR.

    I am anxious to see what the others bikes will be. Fatty, you just keep on amazing us.

  12. Comment by rich | 12.11.2013 | 7:18 pm


  13. Comment by davidh-marin,ca | 12.12.2013 | 12:10 am

    Moral Dilemma Question @CyclingJimbo: What would you do if lightning struck twice?

    Ultimately there are not a lot of individul donors (at present 390 and almost a third of the way there) The idea of winning twice is not that far fetched (I’ll leave it to the rocket scientists and math teachers to give us the odds)

    As for winners?
    I would love to see AKChick win because her ‘acceptance speech’ would be a multi part story that would put Fatty to shame!
    MattC would bemoan his unworthiness, but accept in a heartbeat!
    TheBostonBean(aka nycarlos) would just be too fast, so let’s eliminate him now.
    The Noodle? She has more bikes than Fatty, but she’s definitely one of us, and the video would be awesome!

    So many Fatty’s, long term and new, I believe we all win just by collecting here.,and like Sasha I look forward to the stories!

    Last year our’s started…. “…..honey, you better come see this…”

  14. Comment by patty | 12.12.2013 | 7:44 am

    Snazzy looking bike!

  15. Comment by Wife#.664 | 12.12.2013 | 11:08 am

    Another day, another bike that makes for some mighty wonderful daydreaming. Work-schmerk… much more fun to imagine the possibilities. And I LOVE these mobilize me videos! Nice job WBR – great campaign!

    Now, while I am really hoping to win the Ibis for my own selfish reasons, let’s be clear, the truly fun part of the Trek bike prize is is the ability to go to the Project One site and design you own dream bike. SO FUN and EVERYONE can do it.

    I just managed to build myself a $19,000 bike once I had added bells, whistles, computers… hee hee. It may come with a butler to shift for me. In the end, like the spring contest fantasy, I would still go with the Spartacus paint job, but it would be truly awesome if I could have all my European cycling heroes represented, like adding “Shut Up Legs” on for Jensie (who by the way, from what I can tell on Twitter – has to be the sweetest father ever) and then the Schleck family crest somewhere. True – it would get a bit busy design-wise but hey, this is MY fantasy bike. Good taste has nothing to do with it. :-)

    So let’s see what the rest of you would come up with. I love looking at other people’s dream bikes. I know topping Jim’s machine is a challenge – but go for it!

  16. Comment by Wife#.664 | 12.12.2013 | 11:09 am

    Pulled a David and my image didn’t show. Let’s try that again.trekgirlpower_zpsd6a5e4d4.jpg

  17. Comment by Wife#.664 | 12.12.2013 | 11:10 am

    Actually I guess that was pulling a MattC, right….? ;-)

  18. Comment by Kukui | 12.12.2013 | 11:14 am

    Donated! =)

    Thank you for bringing so many people together for such a great cause, Fatty!

  19. Comment by ClydeinKS | 12.12.2013 | 11:29 am

    I will start designing the ultimate FatCyclist bike and remain hopeful the orange and black, with pink, and pies, and brats motif can land in my garage. I just love seeing the prizes mentioned and described and can’t wait for the others, whoever wins will be deserving but it continues to be so awesome knowing how many others we are all allowing to WIN a buffalo bike forever changing their lives!

  20. Comment by MattC | 12.12.2013 | 12:04 pm

    OK Fatty…I’m in for my first bike…HOPE to be able to do one more before it’s over (mark my words, I WILL). It’s hard to imagine such a difficult life where being given a measly (don’t mean that in any derogatory way) 134$ bike changes not only your life but all those around you for the better…we have it SO good! What is the lifespan for these bikes in average? I like it that WBR
    REALLY thought it through and provides mechanical/repair services too…otherwise when something breaks that would be it and they would quickly become a sculpture lying somewhere rusting away.

  21. Comment by Jeff Bike | 12.12.2013 | 12:25 pm

    Please allow me to be my obnoxious self and show off the Trek that I’m think I would request if I won. The fact is I have a couple of Treks so I guess I’m a Trekie.madone7seriesteamedition

  22. Comment by Anonymous | 12.12.2013 | 1:38 pm

    @Yann, @DaveT, @MikeColon, @LauraS, @LeighAnne, @Noodle, @SteveBanks, @UptheGrade, @Chapek(1&2), @JasonBurgess, @RobElliott…what the heck….@Fatties,

    Registration today for Markleeville Death RIde 2014 A Team Fatty Roundup?


  23. Comment by PNP | 12.12.2013 | 3:13 pm

    @wife#.664: hey, I thought we established a few days ago that the Ibis is mine! :-)

    @anonymous: is that a profile or an EKG report? :-)

    Off to make another donation. Must. Protect. Ibis.

  24. Comment by Dave T | 12.12.2013 | 3:22 pm

    I love these mobilize me videos, it’s great to hear right from the recipient how these bikes are directly changing their lives. Thanks Fatty for putting this fund raiser together again.

    I signed up for the 2014 death ride today. Road it for the first time last year and had a great time. They close the roads to cars for most of it which makes it real nice. Hope to see many more Fatty’s out there next year.

  25. Comment by SteveB | 12.12.2013 | 5:10 pm

    @Anonymous… who are you?

    I’m thinking of a 4 pass version of the death ride for me (avoiding Carson where the road isn’t closed). But, because I like to be a wet blanket, I don’t think all of the Davis fatties will want to do this – them thar hills is mighty steep.
    So, while I hope to do this and see lots of peeps out there,
    we still need a more approachable ride (and one closer to home)
    as well…

    Separately, this of course is an awesome fund raiser.

  26. Comment by GregC | 12.12.2013 | 5:29 pm

    @SteveB: if you only do 4 of the 5 passes at Death Ride, you miss the ice-cream bars at the top of Carson. Of course every time I’ve done this ride involved rain/ hail at some point on Carson- its a given. Since there is no Livestrong Davis this year, Death Ride might be an option-

  27. Comment by davidh-marin,ca | 12.12.2013 | 6:25 pm

    Sorry Steve, Anonymous was I. The computer ‘unplugged’ and I did not realize I lost my name.

    Jeffrey and I have attempted with the tandem the past two years only finishing two passes. This year we’ll ride singles and I will attempt to guide my limited sight partner over and over and over again. (Oh lucky me!)

    5.10.14 Morgan Hill
    5.17.14 Sonoma County
    6.28.14 Sonoma County
    10.4.14 Santa Rosa

    Personally I’m still hoping for a Utah Festival. I’ll even volunteer now to trailer all bikes from NorCal. Along with pie.

  28. Comment by Nancy_in_MN | 12.12.2013 | 6:42 pm

    @wife#.664 (or is it .663 by now?) Sweet bike! I won’t be needing this one, as I’ve got a new road bike on order for this spring. You may have it. The Ibis though? Bring it sister! You should know that I hold a 3rd degree black belt in tae-kwon-do. Mess with me at your own peril.

    @AKChick, @davidh-marin,ca @mattc, and @ABunchOfOtherFOFs I LOVE where things are going with planning a replacement event (and charity?) for Livestrong Davis. Hanging on the sidelines for now, I hope y’all land on something exciting and inclusive of the wide following FC has. I’ll be there, if I can swing it, because meeting FC, MON, maybe “Nails” herself, the IT guy, and many FOFs is a bucket list item for me. Is it a little sick that, while my DH is too sick to pursue his own bucket list, I’m thinking about my own list?

  29. Comment by davidh-marin,ca | 12.12.2013 | 8:18 pm



    They got good PIE!

  30. Comment by Nancy_in_MN | 12.12.2013 | 9:18 pm

    Mmmmm! Pie!

    RAGBRAI. I think I’ve heard of it.

  31. Comment by ClydeinKS | 12.13.2013 | 1:38 pm

    It’s not pies and brats but the Tour de BBQ in Kansas City is pretty centrally located and each rest stop hands out BBQ! Sounds perfect for Team Fatty!! :)

  32. Comment by CycloDoc | 12.16.2013 | 9:24 am

    After your last fundraiser I decided to start saving a little bit each month so I’d be able to donate 5 bikes next time. Had planned on the next one being a year from the last, so since this one came a bit sooner than expected, I have only saved up for 2. A shame I couldn’t rock the power of 5 fundraiser with donating 5 bikes, but still… 2 bikes donated.

  33. Comment by DIP | 12.19.2013 | 3:52 pm

    I wish Santa would bring me a 2 wheel bike…..all I have is this beat up 40+ year old unicycle. I wonder how fast I can really go on 2 wheels. fingers crossed :)

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